Global Hotel Market Sentiment Survey 2011

The Horwath HTL Global Hotel Market Sentiment Survey has been designed to provide the hotel industry with a quick assessment of the future market outlook. The four-question survey focuses on the outlook for occupancy, average room rate and total revenue. Hoteliers have also been asked to make comments on their expectations for the coming year in comparison to 2010, as well as identify key factors of growth/decline, assessing the outlook for key demand segments.

This report summarizes the outcome, gathered from responses across 53 countries. Of the 1,974 respondents, 42 percent of them came from Europe followed by Asia (34 percent), the Americas (9 percent), the Middle East and Africa (5 percent), while Oceania represented 10 percent.

It is clear that the sentiment is trending in the right direction as demand slowly moves north. This sentiment is backed by the latest operating performance figures, which show an increase in demand and RevPAR globally. Regionally, Asia Pacific leads the way, as befits the region least affected by the banking crisis with the Middle East and Africa most cautious, with recent events causing concern. 

Click HERE to view/download the entire report...